Zara Ingilizian

Head of Shaping the Future of Consumption; Member of the Executive Committee, World Economic Forum

Bachelor of Science, Marketing and Finance, New York University; Chicago Management Institute, University of Chicago. Expertise in marketing and general management across classical consumer goods, lifestyle, and luxury sectors. Began career in 1989 with Kraft Foods with roles of increasing responsibility across multiple functions (finance, sales, and marketing) and business categories (beverages, cereal, desserts, and snacks); last role at Kraft was Vice President of the $2 Billion Cookie category featuring iconic brands such as Oreo, Chips Ahoy and Fig Newtons. Joined Diageo in 2011 as Senior Vice President leading a multi-billion dollar portfolios comprised of categories such as Vodka, Rum, and Whiskey portfolios; leading brands included Johnnie Walker, Crown Royal, Smirnoff, and Captain Morgan. In 2014, co-founded a tech start-up in country of birth, Armenia, to promote economic development. Recognized as one of “Top 50 women in brand marketing”. Member of the Board, Armenia Fund USA.

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COVID-19

受新冠疫情、科技等因素影响,到2030年东盟消费者习惯将发生八种改变

尽管新冠疫情将对经济造成重大影响,可能导致2020年的GDP收缩,并可能蔓延至2021年,但东南亚国家联盟(东盟)的10个成员国即将迈入社会经济飞跃式进步的的阶段,这会成为该区域的长期基本情况。在未来十年,该地区将成为世界第四大经济体,拥有4万亿美元的消费市场。虽然这十个成员国的发展方式各不相同,但它们都将提供丰富的增长机会。

25 Jun 2020
ASEAN

2020年にアジアのGDPは世界最大に。これが意味するものは

アジア地域のGDPは、2020年にはアジア以外の世界各国のGDP合計を追い抜き、2030年には世界の成長の約60%を占めると予想されています。アジア太平洋地域はまた、世界経済に新たに参入する24億人の中流階級の圧倒的多数(90%)を占めることになります。中国、インド、そして東南アジア全体の開発途上市場が、アジア太平洋地域の成長の大部分を占めることになり、これは企業、政府、...

14 Jan 2020
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