China
How local companies are winning over China’s consumers
Over the past decade, domestic Chinese companies have been taking market share from the big global players. How have they done this? And how should their competitors respond?
Bachelor of Science, Marketing and Finance, New York University; Chicago Management Institute, University of Chicago. Expertise in marketing and general management across classical consumer goods, lifestyle, and luxury sectors. Began career in 1989 with Kraft Foods with roles of increasing responsibility across multiple functions (finance, sales, and marketing) and business categories (beverages, cereal, desserts, and snacks); last role at Kraft was Vice President of the $2 Billion Cookie category featuring iconic brands such as Oreo, Chips Ahoy and Fig Newtons. Joined Diageo in 2011 as Senior Vice President leading a multi-billion dollar portfolios comprised of categories such as Vodka, Rum, and Whiskey portfolios; leading brands included Johnnie Walker, Crown Royal, Smirnoff, and Captain Morgan. In 2014, co-founded a tech start-up in country of birth, Armenia, to promote economic development. Recognized as one of “Top 50 women in brand marketing”. Member of the Board, Armenia Fund USA.
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