Video: Engaging tomorrow’s consumer
Mayuri Ghosh
Head of Consumers Beyond Waste, Strategy & Public Private Partnerships, Future of Consumption Platform, World Economic Forum“Very often consumers see the word sustainable and they don’t really know what that means. So it’s really up to companies to define it, to shape it, to make it exciting and to infuse products with sustainability and make sustainability a twenty-first century version of quality,” says Aron Cramer, President and CEO of Business for Social Responsibility, USA.
In this World Economic Forum video, members of the Global Shapers community, as well as academics and business leaders, discuss their ideas for engaging young people and making them think about the importance of sustainable consumption.
Don't miss any update on this topic
Create a free account and access your personalized content collection with our latest publications and analyses.
License and Republishing
World Economic Forum articles may be republished in accordance with the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Public License, and in accordance with our Terms of Use.
The views expressed in this article are those of the author alone and not the World Economic Forum.
Stay up to date:
Hyperconnectivity
Forum Stories newsletter
Bringing you weekly curated insights and analysis on the global issues that matter.
More on Climate Action and Waste Reduction See all
Planet in focus: The technologies helping restore balance – and other news to watch in frontier tech
Jeremy Jurgens
November 13, 2025
