Businesses are the greatest platforms for change

The tower at 157 West 57th Street is seen in New York, September 20, 2012.

"As a society, we are entering uncharted territory." Image: REUTERS/Shannon Stapleton

Marc Benioff
Chair and Chief Executive Officer, Salesforce, Inc.
Our Impact
What's the World Economic Forum doing to accelerate action on Leadership?
The Big Picture
Explore and monitor how The Digital Economy is affecting economies, industries and global issues
A hand holding a looking glass by a lake
Crowdsource Innovation
Get involved with our crowdsourced digital platform to deliver impact at scale
Stay up to date:

The Digital Economy

Every day I am reminded that we are living in the most exciting and transformative era in history.

In my 35-plus years in the technology industry, I’ve never experienced so much innovation, and at such an incredibly rapid pace. Tectonic changes driven by cloud, social, mobile, data science and Internet of Things technologies are transforming every industry, from transportation and hospitality to shopping and financial services.

In addition, breakthroughs in artificial intelligence, quantum computing, robotics, clean energy, genetic engineering and other fields have the potential to profoundly reshape manufacturing, agriculture, medicine and more. Business leaders everywhere are trying to keep up with this immense wave of digital transformation.

It’s also a time when every business leader needs to consider how these digital technology breakthroughs are going to impact not just their companies, but their communities, the planet and society as a whole. These amazing innovations not only create phenomenal opportunities for economic growth, but also serious societal challenges as well. Vast numbers of jobs will be replaced by machine intelligence and robots. The increasing capabilities of artificial intelligence and genetic engineering have the potential to get beyond the control of their creators.

As a society, we are entering uncharted territory - a new world in which governments, business leaders, the scientific community and citizens need to work together to define the paths that direct these technologies at improving the human condition and minimizing the risks.

As Professor Klaus Schwab, founder and Executive Chairman of the World Economic Forum, states in his new book, The Fourth Industrial Revolution, “Unless public- and private-sector leaders assure citizens that they are executing credible strategies to improve people's lives, social unrest, mass migration, and violent extremism could intensify, thus creating risks for countries at all stages of development.”

It’s my belief that businesses are the greatest platforms for change and can have an enormous impact on improving the state of the world. As business leaders we in positions of influence, and responsible for more than just shareholders. We are accountable for the well being of an extended community of employees, customers and partners, as well as our fellow beings on this planet we inhabit.

This belief was further solidified for me during a meeting last year in Geneva with Peter Maurer, president of the International Committee of the Red Cross (ICRC). We were discussing the tragic, unprecedented situation of one million migrants seeking refuge in Europe, and how he and the ICRC are dedicated to helping these displaced people. While he was talking, I noticed a picture on the wall of a man who I had never seen before. It was Swiss businessman Jean Henri Dunant, who I subsequently learned had the initial vision for the ICRC and was the first recipient of the Nobel Peace Prize.

Dunant’s vision for the Red Cross grew out his experience witnessing the aftermath of the Battle of Solferino in Italy during the summer of 1859. The French Army under Napoleon III and the Sardinian Army under Victor Emmanuel II had defeated the Austrian Army of Franz Joseph I. There were more than 20,000 warriors on the field dead, dying or wounded. Dunant applied his entrepreneurial and business skills to rally the local townspeople to get the wounded off the battlefield and into a stable situation. He also organized the funding for supplies and building temporary hospitals.

Following his return to Geneva, Dunant was inspired to create an organization dedicated to improving the quality of medical services on the battlefield, which led to the founding of the ICRC in 1863. Today, the ICRC continues its efforts to relieve suffering around the world, with more than 12,000 staff working in 80 countries around the world.

Dunant made a shift that I believe many business leaders want to make—applying his leadership, resources and relationships in a more humanitarian way. Only with compassion and generosity can we address the difficult challenges ahead, from the rising tide of inequality to global warming.

At my company, Salesforce, we put philanthropy at the centre of our business model from day one, leveraging one percent of our technology, people, and resources to help nonprofits around the world achieve their missions. So far, we've provided more than $100 million in grants, our employees have logged more than 1.1 million volunteer hours and we’ve given products to more than 27,000 organizations. Following our example, more than 550 companies have signed up for Pledge 1%, committing one percent of their equity, product, and employee time to their communities.

As businesses we can be financially successful, and at the same time we can make the world a better place for everyone. As business leaders, we can collaborate with our customers, employees, partners, communities, governments and institutions to create cultures of trust that put the wellbeing of our people and planet first. We can engage in corporate philanthropy with the same focus and dedication as other business investments. We can rethink our educational systems and use our resources to train the workforce of tomorrow. We can work together to ensure that this technology revolution serves humanity to its fullest potential and benefits the all citizens, not just a chosen few.

As another Nobel Peace Prize winner, Martin Luther King Jr. said, “Life’s most persistent and urgent question is: What are you doing for others?”

Don't miss any update on this topic

Create a free account and access your personalized content collection with our latest publications and analyses.

Sign up for free

License and Republishing

World Economic Forum articles may be republished in accordance with the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Public License, and in accordance with our Terms of Use.

The views expressed in this article are those of the author alone and not the World Economic Forum.

Related topics:
LeadershipForum Institutional
World Economic Forum logo
Global Agenda

The Agenda Weekly

A weekly update of the most important issues driving the global agenda

Subscribe today

You can unsubscribe at any time using the link in our emails. For more details, review our privacy policy.

4 ways governments can serve their constituents better and catalyse innovation

Andrew Pickersgill, Scott Blackburn and Jörg Schubert

June 17, 2024

About Us



Partners & Members

  • Join Us

Language Editions

Privacy Policy & Terms of Service

© 2024 World Economic Forum