Travel and Tourism

Sweden has invented a word to encourage people not to fly. And it’s working

People board in SAS aircraft in the Kiruna airport, Sweden, December 16, 2015. REUTERS/Ints Kalnins - GF10000268144

The introduction of the word 'flygskam' coincides with an 8% drop in passenger numbers at Swedish airports. Image: REUTERS/Ints Kalnins

Douglas Broom
Senior Writer, Forum Agenda
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