Retail, Consumer Goods and Lifestyle

Feeling good: The future of the $1.5 trillion wellness market

Diet and nutrition make up only part of wellness. Image: REUTERS/Issam Abdallah

Shaun Callaghan

Partner, McKinsey, New Jersey office

Warren Teichner

Senior Partner, McKinsey, New Jersey office

Martin Lösch

Senior Partner, McKinsey, Stuttgart office

Anna Pione

Associate partner, McKinsey, New York office


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a chart showing the different ways consumers view wellness
Exhibit one: Consumers views wellness across six dimensions. Image: McKinsey&Company
a chart showing the wellness market in key economies
Exhibit two: Wellness is big business. Image: McKinsey&Company
a chart showing the amount wellness is split between products and services
Exhibit three: Services are responsible for a big percentage of the wellness market. Image: McKinsey&Company
a chart showing the prioritisation of wellness among consumers
Exhibit four: Wellness is on the rise. Image: McKinsey&Company
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