Retail, Consumer Goods and Lifestyle

Feeling good: The future of the $1.5 trillion wellness market

a close up of a leafy salad being prepared

Diet and nutrition make up only part of wellness. Image: REUTERS/Issam Abdallah

Shaun Callaghan
Partner, McKinsey, New Jersey office
Warren Teichner
Senior Partner, McKinsey, New Jersey office
Martin Lösch
Senior Partner, McKinsey, Stuttgart office
Anna Pione
Associate partner, McKinsey, New York office
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a chart showing the different ways consumers view wellness
Exhibit one: Consumers views wellness across six dimensions. Image: McKinsey&Company
a chart showing the wellness market in key economies
Exhibit two: Wellness is big business. Image: McKinsey&Company
a chart showing the amount wellness is split between products and services
Exhibit three: Services are responsible for a big percentage of the wellness market. Image: McKinsey&Company
a chart showing the prioritisation of wellness among consumers
Exhibit four: Wellness is on the rise. Image: McKinsey&Company
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