Nature and Biodiversity

VR can encourage people to save our oceans. Here's why

marine life such as this sea turtle are under serious threat from worsening problems affecting the ocean, like pollution and climate change

“we live in a post-truth society … we don’t care … we have lost empathy.” - Greta Thunberg. Image: UNSPLASH/Erin Simmons

Jessica Blythe
Assistant Professor, Environmental Sustainability Research Centre, Brock University
Colette Wabnitz
Research Associate, Institute for the Oceans and Fisheries, University of British Columbia
Gary Pickering
Professor, Biological Sciences and Psychology, Brock University
Julia Baird
Assistant Professor and Canada Research Chair in Human Dimensions of Water Resources and Water Resilience, Brock University
Kirsty L Nash
Research Fellow, Marine Ecology, University of Tasmania
Nathan Bennett
Research Associate, School of Public Policy and Global Affairs, University of British Columbia
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Nature and Biodiversity

  • We know comparatively little about the ocean, but problems such as climate change and overfishing mean it's under serious threat.
  • Experts believe if we could help people empathize with the ocean and the marine life within, they would try harder to protect it.
  • Research shows that empathy can be nurtured - and a particularly effective way to achieve this is through virtual reality.
  • One of the first studies of its kind showed that VR can more specifically be used to foster ocean empathy.

Hundreds of kilometres from shore, and covering two-thirds of the Earth’s surface, the high seas are a world that few of us will ever see. After more than a year in the field, Pulitzer Prize-winning journalist Ian Urbina concluded: “There are few remaining frontiers on our planet. Perhaps the wildest, and the least understood, are the world’s oceans.”

Governed by no single country or authority, the high seas represent a literal and figurative final frontier. And in this age of information — where we can access livestreams from Mars, for example — we know shockingly little about the ocean.

The race for oceanic resources

Despite being inaccessible to many, the world’s oceans are under an extraordinary set of pressures. Climate change and industrial overfishing remain the most critical threats — they undermine the oceans’ capacity to provide nutritious food and fulfilling livelihoods for hundreds of millions of people.

At the same time, new players are turning towards the oceans as a source of economic growth. The ocean economy is projected to double from US$1.5 trillion in 2010 to US$3 trillion by 2030.

an infographic about the ocean
The ocean helps our world in many ways. Image: NOAA
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The global rush to develop the “blue economy” risks harming the marine environment and, in turn, affecting human well-being and exacerbating inequalities. For example, a recent study found that 10 wealthy countries own 98 per cent of patents involving marine organisms. Similarly, a small group of rich nations, who subsidize their fishing fleets, dominate global fishing efforts. And just 10 powerful corporations generate almost half — 45 per cent — of the wealth from the ocean economy.

Scientists have coined this race for ocean food, material and space as the “blue acceleration.”

Ocean empathy

These converging threats have led scientists to argue that fostering empathy is required to repair the relationships between people and nature. In a recent interview with National Geographic, climate activist Greta Thunberg observed that “we live in a post-truth society … we don’t care … we have lost empathy.”

As Thunberg suggests, our collective loss of empathy for the planet and for each other is one of our greatest challenges.

Getting people to care about the oceans — which are out of sight and out of mind for many — can be particularly challenging. A recent survey of 3,500 global leaders found that they consider UN Sustainable Development Goal 14, Life Below Water, to be the least important goal.

The world’s oceans are in urgent need of protection. But ocean stewardship is impossible without empathy for marine ecosystems and the communities who depend on them. In this context, an important research question becomes how can researchers foster empathy for nature?

Fostering empathy through virtual reality

Fortunately, an emerging body of research suggests that empathy can be nurtured. In particular, research suggests that virtual reality can be a powerful medium to trigger empathy.

This field of research is based on the premise that the immersive nature of virtual reality sets it apart from other media when it comes to stimulating empathy. Research is demonstrating the potential of virtual reality to stimulate users’ capacity to imagine and pursue more sustainable futures and to encourage pro-environmental behaviour.


What's the World Economic Forum doing about the ocean?

Building on this work, we asked whether experiencing the oceans in a virtual reality environment could make someone care about them and take action?

We found that the experience did foster empathy. We also found that research participants cared more after experiencing the pessimistic scenario in comparison to the optimistic scenario. As one of the first studies to demonstrate the influence of virtual reality to build ocean empathy, this research makes important contributions to advancing research on novel methods for supporting ocean sustainability.


While virtual reality is far from being an everyday technology for the masses, research is informing how scientists can use it to communicate.

The oceans are at once vast and fragile, remote and central. Ocean literacy and #oceanoptimism are needed now more than ever. As marine ecologist Jane Lubchenco has argued, the oceans connect, feed and heal us — and are too important to leave behind.

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