Here's why fashion retailers need to know where their cotton comes from

Apr 12, 2022

The majority in the cotton industry now accept that traceability is no longer a ‘nice-to-have’, but rather a 'need to know'. Image: Teona Swift for Pexels

Alia Malik

Senior director, Data and Traceability, Better Cotton

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At present only around 15% of apparel companies claim to have full information about the raw materials that go into their products Image: KPMG

In a recent survey, Better Cotton found that more than 8 out of 10 (84%) see data about the origin of the cotton they purchase as a 'business need-to-know' Image: Better Cotton

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