All videos

3 barriers facing women in business - and how to break them, according to Cherie Blair

This video is part of: Centre for the New Economy and Society

Cherie Blair, a lawyer and advocate for women entrepreneurs, highlights three major obstacles women face in business: gender stereotyping, access to finance, and unpaid care duties.

Overcoming gender stereotypes

Stereotypes often suggest that certain roles are not suited for women, limiting their opportunities in politics and business. These biases also affect women's confidence. Blair emphasizes the importance of role models and confidence-building initiatives to challenge these perceptions.

Addressing unpaid care work

Women globally spend three times more hours than men on unpaid care work, a burden that limits their business opportunities. Providing better childcare and elder care solutions could help women balance these responsibilities while pursuing entrepreneurship.

The role of technology and investment in women

Blair’s foundation supports women entrepreneurs through online mentoring and a business skills app. She stresses that investing in women benefits not just individuals, but also families, communities, and economies.

Have you read?

Despite progress, the gender gap in economic participation has only closed by 60.5%. At the current rate, full equality won’t be reached until 2176. How does your country support women in business?

Guests:

Cherie Blair

Founder, Cherie Blair Foundation for Women

Topics:
Equity, Diversity and Inclusion
Share:

Women's History Month: This is how girls' lives have changed in the past 30 years

Andrea Willige

March 14, 2025

Aid to Africa is being cut – but promoting women can make the continent self-sufficient

About us

Engage with us

  • Sign in
  • Partner with us
  • Become a member
  • Sign up for our press releases
  • Subscribe to our newsletters
  • Contact us

Quick links

Language editions

Privacy Policy & Terms of Service

Sitemap

© 2025 World Economic Forum