If people aren’t responding to climate warnings, we need to change the message

Risk communications about Typhoon Haiyan failed tragically because people did not understand the warnings. Image: REUTERS/Erik De Castro
Kok Kwang Phoon
Director, Lloyd’s Register Foundation Institute for the Public Understanding of Risk, National University of SingaporeOlivia Jensen
Lead Scientist, Lloyd’s Register Foundation Institute for the Public Understanding of Risk, National University of Singapore
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