Climate Change

If people aren’t responding to climate warnings, we need to change the message

Survivors stand among debris and ruins of houses destroyed after Super Typhoon Haiyan battered Tacloban city in central Philippines November 10, 2013. Haiyan, one of the most powerful storms ever recorded killed at least 10,000 people in the central Philippines province of Leyte, a senior police official said on Sunday, with coastal towns and the regional capital devastated by huge waves. Super typhoon Haiyan destroyed about 70 to 80 percent of the area in its path as it tore through the province on Friday, said chief superintendent Elmer Soria, a regional police director.   REUTERS/Erik De Castro (PHILIPPINES - Tags: DISASTER ENVIRONMENT TPX IMAGES OF THE DAY) - GM1E9BA137I01

Risk communications about Typhoon Haiyan failed tragically because people did not understand the warnings. Image: REUTERS/Erik De Castro

Kok Kwang Phoon
Director, Lloyd’s Register Foundation Institute for the Public Understanding of Risk, National University of Singapore
Olivia Jensen
Lead Scientist, Lloyd’s Register Foundation Institute for the Public Understanding of Risk, National University of Singapore
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